Who said working in publishing would be unrewarding?

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Subject: Immediate Release: Girls Gone Wild Heads Overseas
Date: Wed, 21 Mar 2007 15:35:39 -0400
From: Barry Roesler <broesler@5wpr.com>
To: oliver@alliancemagazine.org

Hello Oliver,

I thought you may find this interesting. If you would like to follow-up with Joe Francis or Scott Barbour, or have any additional questions, please let me know and I will be happy to coordinate. Thank you for your time and have a great day.

Best,

Barry

FOR IMMEDIATE RELEASE:

Press Contact: Barry Roesler, broesler, (212) 999-5585

GIRLS GONE WILD HEADS ACROSS THE POND

Girls Gone Wild Expands Overseas to Numerous Countries

March 21, 2007, Los Angeles – While it’s no surprise that the cultural icon brand “Girls Gone Wild” (GGW) is a hit among the America’s youth and most coveted demographic, industry watchers may be surprised to learn that its also fast becoming a hit throughout Europe and the world.

GGW founder Joe Francis has partnered with International Distribution and branding company Reverse Entertainment headed by former Dreamworks executive Jed Simon and has already signed agreements with Zeal Media in Australia, WE Entertainment in France and Lusomundos for Portugal.

Additional brand launches have been scheduled and distribution deals inked with partners in the Philippines, Finland, Greece and Turkey.

In the United Kingdom, GGW is in the midst of a successful direct response campaign launch, with significant television media exposure which will be followed by a retail campaign with retail partner, Showbox Media Group. Additionally, GGW is producing with Granada television an original 16 episode television series; Girls Gone Wild which will air on the Men and Motors channel (an ITV channel) in the UK beginning in April. The series will be syndicated to other markets in late 2007.

“We have created a brand that has become a part of the fabric of America and we are now exporting the brand and America’s most valuable asset, its pretty girls, to the rest of the world! said Joe Francis, CEO and founder of Girls Gone Wild.

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MANTRA FILMS

Corporate Overview

Mantra Films, Inc. develops and distributes lifestyle entertainment to audiences worldwide through home video, television, live event, wireless, Internet, SVOD, and Pay Per View distribution channels. The company is a leader in the direct response marketing and membership segments and owns and operates its own production facilities and call center. Best known for the Girls Gone Wild (GGW) lifestyle brand, which has become an American pop culture phenomenon. The company was founded in 1997 by Joseph Francis and is headquartered in Los Angeles

Barry Roesler

Account Coordinator

5W Public Relations

vox: 212.584.4390

fax: 646.328.1711

mob: 979.292.6572

broesler@5wpr.com

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