It was a grey, cold, autumn day in North-West London. A cold wind blew tirelessly down the gloomy, empty streets of Kilburn. Evidence of the global recession was etched into the faces of the downtrodden inhabitants of this depressed and depraved area…but as soon as we saw the words:

…we knew it was destined to be one of the best days ever.


£20! £20! £20!

Falco did his best ‘Happy Cat’ face
We had turned £1 into £20, in less than 5 seconds. We felt like Enron in ’92.
Now we were faced with a dilemma – how to go about beating the credit crunch once and for all…to prove to normal people that there is hope at the end of the crooked fiscal rainbow.
The answer…

Our plan was to visit every £1 store in Kilburn High Road, to find the most amazing bargains possible and to make the happiness that we were feeling stretch to as many people as possible. Within reason.
“10 Products, £10″ rules:
Before we began buying, we reminded ourselves of some ghetto economics:

We went in to our first shop, and things were already looking up.

An oversized phone-clock combo. Perfect! But things then took a turn for the worse…

I could hardly contain my excitement at the prospect of getting hammered while playing roulette…but what turf?! I checked the price tag (expecting a 99p or £1 label) and to my horror was confronted with…£4.99!
We’d been scammed.
Frantically we scanned other prices…

Although this waist support (tagline: VICTORY BELONGS TO YOU FOREVER) looked like a perfect addition to any professional sportsman’s kitbag, the price tag read £3.99!

These knee supports, which looked like they had been used by someone who had extremely weak legs, were £1.99!
We checked the name over the door of the shop – 99 PLUS DISCOUNT STORE. 99 PLUS WHAT THE F***??!?! PLUS??? We’d been tricked into this shop and now they were laughing at us. We were humiliated.
We ran from the pain, into the arms of: POUND SUPERSTORE

These people wouldn’t try to scam us, would they? It started well, with these fantastic sculptures catching my eye…
…but then the familiar sinking feeling caught my gut.

What could be cooler than an exquisite, sound_controlled toy cage?! I’LL TELL YOU WHAT! AN EXQUISITE SOUND_CONTROLLED TOY CAGE THAT COST £1 OR LESS! It’s a frigging £1 shop!

I couldn’t even make myself feel better by playing with the oversized calculator. What turf.
We had to leave…to find a better place. We decided it was time to go to the market leader in £1 goods.

There was never any doubt that all of the goods in Poundland would fit the criteria of the contest. We let the quality and variety wash over us…

A ‘glam’ red cowboy hat, also available with Santa-esque white trim! Festive!
I wanted to get a picture wearing this marvel, but while trying it on we were told to stop ‘recording’ as it was absolutely against company policy. This sadly means that the only other photo we could get is a covert one:

And you thought underwear was cheap in China! Mmmmm Chinese underwear….

Now look – just because you’re a 99p store, doesn’t mean that you should ignore grammar. That’s point #1. Point #2 is…WHEN THE HELL DID IT BECOME ILLEGAL TO BUY PARTY POPPERS FOR UNDER-18s?!?!
Moving on…


We were coming to the end of our quest…and we’d made our choices. It wasn’t easy. We weren’t allowed to buy this…

…even though they looked like they would provide hours of fun.
When the final £1 had been spent, we were content…until we saw what we had ignored:

OMG! A Niu Nai statue!
Our reckless spending had left us with £0.00p, and although it could clearly have taken pride of place in ANYONE’S living room…we had to, regrettably, leave it in the shop. Come back soon for Part 2, where the list of items will be revealed!
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November 17, 2008 at 3:25 pm
I personally woulda reinvested the $20 into more MONKEY MONEYS! That or put $20 on red for 16 times in a row hoping to catch a lucky break to a million
November 17, 2008 at 5:04 pm
Dalan’s first instinct was to go STRAIGHT to the roulette machine in William Hill. Great minds (compulsive gamblers) think alike.
November 17, 2008 at 5:21 pm
Hi Mr.Lucky money with happy cat face~ u owe me £20 now.please ask oli to return the money back to me.
I’m staying SH with oytun right now.Thank you.
btw buy another one this Sunday,you will win £20 again.(if oli pay for the monkey monkey)
November 17, 2008 at 5:27 pm
I LOVE YOU.
This must be The Best Comment on this blog never ever!
November 17, 2008 at 5:38 pm
This must be The Best Comment on this blog never ever!
November 17, 2008 at 6:27 pm
This must be the most boring time I’ve ever seen someone spend in London when they could be… err. drinking a cup of McD’s coffee with a couple of beggars whaturf.
November 17, 2008 at 8:11 pm
Next time you come to London, the coffee’s on me! (As long as it’s under £1).
November 17, 2008 at 11:54 pm
You’re crazy bastard!
November 18, 2008 at 8:10 am
And if you want a drink for under £1, you can always visit Parliament!
November 18, 2008 at 12:11 pm
It must have been fun! you often find hidden treasures in places like this!
November 18, 2008 at 2:30 pm
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November 20, 2008 at 12:39 am
[...] to recap: We won some money on a Lottery scratchcard, and set off in search of the 10 greatest bargains to beat the Credit Crunch….and then listed [...]