Oli's Shanghai Blog

Let’s beat hunger – together! (对抗饥饿——一起！)

I have Google adverts on a lot of the pages on my website. These ads are very clever, because they ’scan’ the page that they’re on to see what sort of content it is about, and then put adverts up there accordingly. Theoretically, if I talk about buying turkey in Shanghai in an article, then if there’s a company who advertises with Google selling turkeys in town….the ad will be there.

我网站上有很多Google广告。这些广告都很聪明，因为他们总是出现在和他们广告内容相关的页面上。理论上说，如果我的文章里提到在上海买火鸡，那么Google里面卖火鸡的公司的广告….就会出现在那儿。

One small problem, however, is if Google doesn’t know what you’re talking about on a page (or if nobody wants to advertise on a page which talks about McDreamy from Grey’s Anatomy looking like Iran’s leader). In this case, they will either put a solid colour (no ads) or PSAs (Public Service Ads). These ads are generally pretty plain and served on behalf of charities and other community groups – and usually are nothing to do with what is on the page.

不过还是有个小问题，如果Google搞不清你的页面是关于什么内容的（或者如果没人想在讨论‘实习医生格蕾’中的McDreamy长得像伊朗领导人的网页上刊登广告）。这种情况下，他们可能会放全色（无广告）或者PSAs（公益广告）。这些广告通常都很平淡无奇，为一些慈善机构或者其他社会团体服务。

Sometimes though, even a PSA can be relevant…

不过有时，即使是公益广告，也能做得很深刻…